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Cash in by Writing Lead Magnets & Email Sequences as a Freelancer
Module 1: Funnels for Clients with Nurture Sequences
Lesson 0: Using This Course (3:10)
Lesson: Funnel Basics (21:58)
Lesson: Funnels for Products (9:06)
Lesson: Funnels for Services (13:40)
Lesson: Funnels For Engagement/Bloggers/Readers (5:38)
Lesson: Example Proposal + Price Info
Bonus: See a Highly Discounted Offer Sales Page (2:35)
Bonus: Get a PDF of the 4 Funnel Types
Module 2: Creating a Lead Magnet 101
Intro to this Module (11:20)
Lesson: What is a Lead Magnet? (4:59)
Lesson: How to Create a Great Lead Magnet & Mistakes to Avoid (11:18)
Lesson: Great LM Examples (8:30)
Lesson: How to Deal with Graphic Design (9:20)
Bonus: A Lead Magnet Only a Mother Could Love (And she'll be your only opt in, too.) (2:08)
Module 3: Writing a Nurture Sequence
Lesson: What is a Nurture Sequence? (17:07)
Lesson: Mistakes to Avoid (6:12)
Lesson: Examples of Nurture Sequences for Products (16:05)
Lesson: Examples of Nurture Sequences for Services (4:34)
Lesson: Examples of Nurture Sequences for Engagement (3:13)
18 Winning Subject Lines You Can Use
Module 4: Selling Nurture Sequences
Lesson: How to Pitch & Stats Backing You Up (8:47)
PDF Download of Popular Stats
Lesson: Brainstorming with Clients on Topics (6:09)
Lesson: How to Price Your Opt In Sequence (2:16)
Lesson: How to Avoid Common Pitfalls with Clients (13:00)
Lesson: Average #s to Set Client Expections (7:00)
Make Your Work Sample (Simple Template Inside)
Module 5: Digital Marketing Strategy Tips for Writing & Selling Nurture Sequences
Lesson: Tools to Create Visual Funnels for Clients to Get Buy-In
ConvertKit Basics (6:36)
Lesson: Landing Pages Tech Your Clients Might Ask About
Watch Me Create a Sequence Outline (15:02)
Walk Through of One of My Sequences in ConvertKit (9:26)
Bonuses
Writing Landing Page & Ad Copy Part 1 (7:21)
Writing Landing Pages & Ad Copy Part 2 (8:00)
Writing Landing Pages & Ad Copy Part 3 (12:08)
Bonus: Selling Case Studies to Clients: How to Price, Sell, and Write Great Case Studies (13:12)
Bonus: PDF of 4 Starter Case Study Questions
Get Inspiration for Case Studies
Bonus: Rate Sheet- Sample Charging for Sequences & Lead Magnets
Bonus: Converting Your Clients to Ongoing Newsletter Writing
Bonus: Winning Hubspot Case Study Video (1:30)
Bonus: Tips for Onboarding Clients (26:41)
Submit Your Work
How to Submit Your Idea for Sample LM & Sequence to Laura for Review
How to Get Your Certificate
Requesting Your Certified Lead Magnet & Email Sequence Writer Certificate
Bonus: Tips for Onboarding Clients
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