The Freelance Roadmap™

Start Your Freelance Business in 31 Days or Less

Launch Your Freelance Career in 31 Small Steps with Big Results


Get started now!



Freelancing is not for everyone, but maybe it’s for you.

Before we get started, let’s get real. Freelancing is likely a good fit if:

  • You need freedom and flexibility when it comes to your work.
  • You take ownership for the work you put in when it comes to looking at results.
  • You were always the person in the group project at school who actually did all the work.
  • Your day job is slowly draining your soul because of a toxic work environment, boring tasks, or too little money and you want to regain control of your financial future.
  • You’ve heard the stories about successful freelancers working online and are committed to really making this work for you.
  • There’s a creative project that calls your attention, like graphic design, administrative work, or writing that you’d love to use to uplevel your skills and your income.
  • You want to own your own schedule and you can trust yourself to meet deadlines.
  • You don’t want to kick yourself next year for not starting sooner.
  • You like helping other people.

That sounds like you, but…


Unfortunately Getting Started as a Freelancer Seems Really Hard.

Do you want to start freelancing but are you feeling like this?

  • Overwhelmed… Where to start? What to do? Is this working? Am I doing it right?
  • You feel like you don’t know enough. You’re not qualified to do this, are you?
  • It has to be “perfect” otherwise you may as well not bother at all.
  • There are so many questions: Do I need a website? What do I charge? What if…?

Don’t worry, it means you’re normal!

Why Freelancing is Worth it, Even Though it Seems Hard:

  • Freelancing is one of the fastest growing sections of the workforce and economy.
  • Companies are more open to working with freelancers than ever before!
  • Freelancing income is nearly $1 trillion across all industries.
  • One in five freelancers doing it full time is making $100k+ in their business.
  • The freedom to decide when, where, and how much to work is unrivaled and worth the effort!

So what if someone could show you the shortcut so you can use all of these facts to your advantage?

It’s time to get a roadmap.

With the answers to all the right questions so you can go from thinking about getting started as a freelancer to landing freelance assignments in no time.

So you could:

  • Follow the clear, quick, and easy path to launching your freelance business
  • Do bite-sized steps one day at a time so you can launch in a month (or less!)
  • Know for sure that you’re working on the most important thing, even if you’re busy with work or school.
  • Confidently pitch yourself and avoid common mistakes that will cost you clients as a new freelancer.
  • Connect authentically with potential clients even if you’ve never been paid for freelance work (YET!)

If that sounds helpful, read on!


Meet… The Freelance Roadmap™

Your 31-day step-by-step system to launch your online side hustle so you can work anytime, anywhere.

Here’s what you’ll learn and do:

  • Align your experience and passions with the current demand
  • Decide which kind of freelance side hustle is best suited to you
  • How to get all of the boring (but important!) basics done when you start you business on a budget
  • How to simply create the things you need to land your first client
  • Brainstorm and design your very first work sample so potential clients can see that you know what you’re doing!
  • Develop & implement a minimalist marketing schedule that works for you and converts clients.
  • Discover how to work with clients so they become your raving fans in the form of repeat business, testimonials, and referrals.

If you follow this course you’ll have these things ready to go:

  • A work sample to show potential clients what you can do
  • A pitch to tell potential clients why they should work with you
  • An easy, effective marketing plan to consistently bring in new clients
  • Business basics sorted like getting an EIN, an updated LinkedIn Profile, and a way to get paid!

Here’s everything that’s included in The Freelance Roadmap:

  • 31 quick and easy to implement lessons, you can do one a day or a few a week depending on your schedule.
  • A homework assignment for each of the 31 steps
  • Examples to get your creative juices flowing

You also get The Ultimate Pitch and Proposal Kit, which includes:

  • 13 winning pitches and 11 proposals I've written in my business that landed business.
  • “Steal My Words” Copy/paste responses for 27 issues with clients (PDF)
  • 4 bonus video trainings 45-60 minutes each
    • Bonus 1: Sales Call Masterclass
    • Bonus 2: Upwork Pitching Masterclass
    • Bonus 3: Cold Pitching Masterclass
    • Bonus 4: Advanced Package and Proposal Creation

All for just $247


Get started now!



Would you like some personal support? If you upgrade you’ll get all of the above AND:

  • FREE review of your pitch by Laura (Value $197) with video feedback on how to make it better
  • FREE review of your work samples with feedback from Laura
  • BONUS: Free enrollment into The Guide to Killing It on Upwork Course (Value $147)

You can upgrade to the supported level of the course at check-out for just $160


Get started now!



How Pam and Kelsey Made it Work for Them

Here’s what they had to say:

"Well I did it...I just gave notice at my job and I am going to be working remotely/freelancing full time!!!

The truth is I thought my goal was to just make extra money by freelancing. However, as I've progressed through this course and taken on more gigs/side jobs I've realized that I actually want freedom and the flexibility to work wherever and whenever I want. Money is great, but my time is even more valuable. I also happened to find a long-term freelance job that will make up for my full-time income in less hours, giving me the time to take on more gigs if I choose.

I have two weeks until I am out on my own and all of my instincts are telling me this is the right decision. Thank you (x100) for the guidance you have provided in this course - I feel optimistic about my career for the first time in a long time!"

-Pam N.

"I landed another client on Upwork! This is my second long-term client.

I'm hoping to earn a consistent income through a few long-term clients, and then be able to pick up some fun projects along the way. I've been consistently sending out five pitches per week and it's so good to see that pay off. It's also exciting to see the caliber of companies and projects posted on this platform.

One thing I've learned over the last month of pitching on Upwork: The "Freelancers only located in the U.S." piece can mostly be ignored. Almost every job I've received a response from has had that line on the posting. I let them know that I'm a U.S. citizen living overseas and nobody has had a problem with that yet.

I'm still in disbelief that this is my job right now 🤩... and hopefully for a long time to come."

-Kelsey N.


Your Instructor

Laura launched her freelance business in 2012 without any formal training and grew it to six figures in just 18 months. She’s worked full-time as a freelance writer ever since. Today, she manages her writing business in the morning and coaches other freelancers in the afternoon. As a digital nomad with a passion for freedom-based careers, Laura uses her skills to help freelancers create a freelance plan that words for them. Laura’s only regret? Not starting sooner.


Frequently Asked Questions

What if the course doesn’t work for me?

There’s a 90-day guaranteed refund if you watch the course and complete all the homework and still don’t land a client. You have nothing to lose and everything to gain.

Will I make my money back?

You should make your money back with your very first client or first projects.

How does it work?

Each day you’ll receive a video or text lesson with instructions on how to complete your assignment. Log your work in your workbook and go at your own pace.

Where is the content?

The course is located here inside Teachable and can be accessed from your computer- it’s delivered to you one day at a time so that you don’t get overwhelmed. You will receive lifetime access to the course.

What if I’m too busy to do this now?

I don’t want you to have my regret (I wish I’d started sooner…) but if you’re really busy, this course will be here for you when you’re ready for it! You get lifetime access.

Does this only work for freelance writers or virtual assistants?

No! This course is meant to help you decide what kind of projects you’d like to work on and it can work for any online creative freelancer (think writers, developers, designers, voiceover artists, editors, etc.)

When will I get the first lesson?

You’ll receive the first lesson right away when you sign up! After that every day another lesson will become available.

What if I have no idea how to write a pitch?

That’s okay- I’ll teach you and give you examples when it's time. If you upgrade to the support option, I’ll also give you feedback on your pitch. Follow the instructions in the course on how to submit your pitch so I can give you feedback.

Will I be successful as a freelancer? What if I don't know what kind of service to offer? What if I've never done any work online before? Help…

The Roadmap breaks it all down into manageable chunks so you’ll take all the right steps, in the right order, to get you to the freelance career you’re after. You’ve got this!

What if I need extra support?

You can upgrade to the supported version when you check out, then I’ll review your pitch and work samples!


Here’s Everything You Get When You Join The Freelance Roadmap Today

  • 31 quick and easy to implement lessons, you can do one a day or a few a week depending on your schedule.
  • A homework assignment for each of the 31 steps
  • Examples to get your creative juices flowing

You also get The Ultimate Pitch and Proposal Kit, which includes:

  • 13 winning pitches and 11 proposals I've written in my business that landed business.
  • “Steal My Words” Copy/paste responses for 27 issues with clients (PDF)
  • 4 bonus video trainings 45-60 minutes each
    • Bonus 1: Sales Call Masterclass
    • Bonus 2: Upwork Pitching Masterclass
    • Bonus 3: Cold Pitching Masterclass
    • Bonus 4: Advanced Package and Proposal Creation

All for just $247


Get started now!



Would you like some personal support? If you upgrade you’ll get all of the above AND:

  • FREE review of your pitch by Laura (Value $197) with video feedback on how to make it better
  • FREE review of your work samples with feedback from Laura
  • BONUS: Free enrollment into The Guide to Killing It on Upwork Course (Value $147)

You can upgrade to the supported level of the course at check-out for just $160


Get started now!



Your Instructor


Laura Pennington Briggs
Laura Pennington Briggs

Laura launched her freelance writing business in 2012 with no formal training and scaled it to six figures in just 18 months. Since 2013, she's worked full-time as a freelance writer online. Today, she manages her freelance writing business in the mornings and coaches other freelancers in the afternoon. A digital nomad with a passion for freedom-based careers, Laura uses her skillset to help freelancers build a tailored plan for their success.


Course Curriculum


  Stage 1 Passion & Knowledge Day 1: Learn the Market
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  Stage 1 Passion & Knowledge Day 2: Decide Your Why
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  Stage 1 Passion & Knowledge Day 3: Setting Your 90 Day Goal
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  Stage 2 Market Fit/Demand Day 4: Research the Service Options
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  Stage 2 Market Fit/Demand Day 5: Evaluate Past Experience
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  Stage 2 Market Fit/Demand Day 6: Determine Gaps & Find Resources for Your Service Area
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  Stage 2 Market Fit/Demand Day 7: Review the Competition
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  Stage 3: Business Basics Day 8: Your Business Bank Account
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  Stage 3 Business Basics Day 9 Setting Up Your EIN & Why
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  Stage 3 Business Basics Day 10: Basic Accounts You Need
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  Stage 3 Business Basics Day 11: Set Up a Way to Receive Payments
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  Stage 3 Business Basics Day 12: Client Communication Tools You Need
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  Stage 3 Business Basics Day 13: Calendaring & Scheduling for New Freelancers
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  Stage 4 UVP & Pitch Day 14: Buzzwords & Your UVP
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  Stage 4 UVP & Pitch Day 15: Researching Why Clients Need Your Offer
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  Stage 4 UVP & Pitch Day 16: Evaluating Your Marketing Options
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  Stage 4 UVP & Pitch Day 17: Write Your Pitch
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  Stage 5 Irresistible Offer Day 18: Basic Pricing & Offer Research
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  Stage 5 Irresistible Offer Day 19: Contracts 101
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  Stage 5 Irresistible Offer Day 20: Creating Work Samples
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  Stage 6 Marketing Plan & Schedule Day 21: Find an Easy Sell
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  Stage 6 Marketing Plan & Schedule Day 22: Invoicing
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  Stage 6 Marketing Plan & Schedule Day 24: Updating LinkedIn
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  Stage 6 Marketing Plan & Schedule Day 25: Set Your Marketing Schedule & Calendar
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  Stage 6 Marketing Plan & Schedule Day 26: Send Your First 10 Pitches
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  Stage 7 Client Onboarding, Management, Delivery Day 27: Questionnaires & Calls with Clients
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  Stage 7 Client Onboarding, Management, Delivery Day 28: Handling Objections
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  Stage 8 Repurpose/Maximize Relationships Day 29: Create a Template Proposal for Packages
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  Stage 8 Repurpose/Maximize Relationships Day 30: Testimonials
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  Stage 9 Reskill, Improve, Prep to Scale Day 31: Setting Next Goals
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
How do I get the course material?
This course is "dripped" to you- that means that once you enroll, you'll get a new module each day. This makes it manageable for you to dive in and take the steps to freelancing one at a time.

Get started now!