Freelance Marketing Success Suite

Everything you need to know to win jobs on Upwork and more!

Let's take a trip back to 2012. I was driving ninety minutes each way to the middle school deep in the heart of Baltimore where I taught. The kids were hard to deal with. The supplies were nonexistent. The system was convoluted and inefficient. Needless to say, I was burned out.

With a master's degree and smack in the middle of my pursuit of my PhD, I didn't want to teach anymore. I was left with a question that seemed impossible to answer: What now?

A real photo from my teaching days in Baltimore just a few years after The Wire wrapped production

(My old classroom, circa 2011. These were the only students out of 110 who behaved well enough to have a guest speaker in the classroom.)

Then the Navy placed my boyfriend on leave without pay for three months before he started his internship. Suddenly, we were a one income family and it all fell on me. What started as a Google search for "how to become a freelance writer" grew into an amazing online business. I left my teaching job and accepted another position while I figured out what was next.

In the year that followed, I:

  • Became a featured photo on the homepage as a "success story"
  • Worked with 100+ clients
  • Got my first $50k contract
  • Met and surpassed my monthly day job income

Elance actually sent me on a trip to do a photo shoot across Washington, D.C. This picture was on their homepage for three years and this picture was taken just three months after I got started as a freelancer.

Not to sound cheesy, but freelancing really did change my life.

It got me out of a rut.

It helped me heal emotionally from a series of dead-end jobs.

It allowed me to work with some incredible clients (TrueCar, Microsoft, and many more) and learn some amazing things from them.

I even had my cold pitch to write on Business Insider accepted instantly thanks to my freelance story.

If you're thinking that there's no way you can pull this off as a totally new freelancer or Upworker, you're wrong. Let my story show you just how you can go from zero to hero pretty quickly:

What if you were making an extra $200/month or $1000+/month on jobs you won on Upwork? How would YOU use that money?

  • Would you pay down debt?
  • Would you be able to cover bills?
  • Would you be able to save for a great vacation?
  • Or would you start working towards leaving your full-time job, just like I did?

This is why I'm so passionate about helping other people find their freelance voice and turn it into a marketable skill that brings them recurring revenue from premium clients. The easiest way to get your foot in the door as a freelancer and to convince people that it's really possible is using online job board sites and in particular, Upwork. Since clients are already pre-sold on needing a freelancer, you're more likely to book them quickly. Your clients often know what they want and give clear instructions. And many of these same clients can be converted into ongoing work.

One pattern I've noticed among wannabe freelancers, though, is they they find the process of getting started overwhelming. They might be bidding on jobs at Upwork, but they're not winning. They don't know what they need to fix, often asking questions like:

  • Am I charging too much?
  • Is my lack of feedback on Upwork hurting me?
  • Am I bidding on the wrong jobs?
  • Is my profile inviting business or not?
  • Does my pitch suck?

I get it- I've been there. That's why I took everything I learned on 4+ years working on Elance/Upwork and put it into one course. If you're ready to make money, hustle, and get away from that soul-sucking job you hate, now is the time.

If you're ready to take your marketing to the next level, here's what you'll get in this bundle:

  • The Guide to Killing it on Upwork Course (Including all the pitch and search techniques I used to grow a six-figure company on Elance and Upwork)
  • 5 Upwork Pitch Templates That Convert Report
  • The #1 Tip for Landing Your First Job on Upwork Ebook
  • 4 Ways to Easily Market Your Freelance Business Mini-Course
    • AND Contact information for 1000+ Digital Marketing Agencies
  • How to Use Video Pitches to Land Upwork Business Mini-Course
    • AND get to see one of my video pitches!

Are you ready to start your freelance career but are overwhelmed with all the tech set up?

You know Upwork has the clients you want to work with - but you don't know how to get noticed.

If you've ever used a freelance job board or service before, you know it can be challenging to:

  • Find the right jobs for you, while not getting lost in the array of bad opportunities
  • Set up your profile for maximum visibility and success
  • Get the ball rolling with a new client to increase your chances of getting paid and having repeat relationships
  • Discover which clients are the ones to avoid
  • Figure out how to deal with problems like unreasonable clients or disputes

But it is possible for you to make a killing on the site if you follow my strategies!

You just need a little guidance on how to set up your profile to stand out in the crowded freelance market, identify good and bad leads, and work with clients effectively so that they keep coming back for more.

And that's where I come in.

What Others Have to Say About Laura's Upwork Advice:

"I had four employers on Upwork find and reach out to me for interviews within three days of updating my rate and profile. " - Jessica N.

"Using the selective criteria you suggested, I landed the first job I bid on!" Rachel F.

"Laura's advice is the real deal." -Benjamin A.

Psst... if you never grabbed your free guide to Upwork...snag it here!

This course bundle is for you if...

*You're totally new to Upwork

*You're ready to take it to the next level with your freelance marketing

*You're bidding on Upwork but not getting any bites on your bids

*You've never landed a job on Upwork

This course is NOT for you if:

*You're not willing to do the work (sorry, watching my videos alone does not guarantee money appearing in your bank account!)

*You're not critical or self-reflective at all (If you tell me your profile, pitch, work, and process are all perfect yet you're not booking biz... there's a problem)

*You're already making six figures on Upwork

Your Instructor

Laura Pennington
Laura Pennington

I'm Laura Pennington, a 5-year veteran of the freelance market.
In this course, I take you by the hand and show you step-by-step how to create your profile to show up in client searches, write proposals that get noticed, and wow your clients so you can build referrals and testimonials.
These are the exact same steps I used to match my full-time income just three months after joining Elance. And now that they have merged with Odesk, the possibilities for you on Upwork are endless, once you get it set up correctly.

I created this program after hearing from so many freelancers that they didn't know where to begin on Upwork.

What I realized was that too many freelancers were staying only at the surface level, and sending in cookie-cutter proposals.

It's no wonder potential clients were too skeptical to hire!

Others simply get overwhelmed and give up after they've made an initial effort but haven't been able to book clients. That was the case for one freelancer I worked with who had not booked one job in her 24 months on the site. Three days after implementing my advice, she landed her first two clients.

After you join this program, you'll have immediate access to the course materials listed below so you can turn your basic freelance profile into a client-attracting machine.

Courses Included with Purchase

Guide to Killing It On Upwork as a New Freelancer
Everything you need to know to win jobs on Upwork!
Laura Pennington
4 Ways to Easily Market Your Freelance Business
Kickstart your freelance marketing with this mini-course!
Laura Pennington
The #1 Way to Land Your First Job on Upwork
Snag that coveted first job on Upwork!
Laura Pennington
How to Use Video Pitches to Win Business on Upwork
Land more business by standing out from the crowd
Laura Pennington
Time Management for Freelancers
Make the most of your time and keep your sanity
Laura Pennington

Original Price: $196

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
Due to the instant delivery afforded by this program, no refunds are offered. If you have questions about whether this course is right for you, please contact me at


Imagine if just one week from now you...

  • Had 2-3 (or more!) freelance clients who you loved working with
  • Were paid fairly and on time for the work that you do
  • Had a clear marketing plan that allowed you to make the most of your time
  • Had a profile that works as much as you want it to

Get started now!