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Guide to Killing It On Upwork as a New Freelancer

Everything you need to know to win jobs on Upwork!

Let's take a trip back to 2012. I was driving ninety minutes each way to the middle school deep in the heart of Baltimore where I taught. The kids were hard. The supplies were non existent. The system was convoluted and inefficient. Needless to say, I was burned out.

With a master's degree and smack in the middle of my pursuit of a PhD, I didn't want to teach anymore. I was left with a question that seemed impossible to answer: What now?

A real photo from my teaching days in Baltimore just a few years after The Wire wrapped production

(My old classroom, circa 2011. These were the only students out of 110 who behaved well enough to have a guest speaker in the classroom.)

Then, the Navy placed my boyfriend on leave without pay for three months before he started his internship. Suddenly, we were a one income family and it all fell on me. What started as a Google search for "How to become a freelance writer" grew into an amazing online business. I left my teaching job and accepted another position while I figured out what was next. In the year that followed, I:

  • Became a featured photo on the Elance.com homepage as a success story
  • Worked with 100+ clients
  • Got my first $50k contract
  • Met and surpassed my monthly day job income

Elance actually sent me on a trip to do a photo shoot across Washington, D.C. This picture was on their homepage for three years. This picture was taken just three months after I got started as a freelancer.

Not to sound cheesy, but freelancing really did change my life.

It got me out of a rut.

It helped me heal emotionally from a series of dead-end jobs.

It allowed me to work with some incredible clients (TrueCar, Microsoft, and many more) and learn some amazing things from them.

I even had my cold pitch to write on Business Insider accepted instantly - thanks to my freelance story.

What if you were making an extra $500/month on jobs you won on Upwork? How would YOU use that money?

  • Would you pay down your debt?
  • Would you be able to cover the bills?
  • Would you be able to save for a great vacation?
  • Would you start working towards leaving your full-time job, just like I did?

This is why I'm so passionate about helping other people find their freelance voice and turn it into a marketable skill that brings them recurring revenue from premium clients. The easiest way to get your foot in the door as a freelancer and to convince people that it's really possible is using online job board sites and in particular, Upwork. Since clients are already pre-sold on needing a freelancer, you're more likely to book them quickly. Your clients often know what they want and give clear instructions. And many of these same clients can be converted into ongoing work.

One pattern I've noticed among wannabe freelancers though, is that they find the process of getting started overwhelming. They might be bidding on jobs at Upwork, but they're not winning. They don't know what they need to fix, often asking questions like:

  • Am I charging too much?
  • Is my lack of feedback on Upwork hurting me?
  • Am I bidding on the wrong jobs?
  • Is my profile inviting business or not?
  • Does my pitch suck?

I get it - I've been there. That's why I took everything I learned in 4+ years working on Elance/Upwork and put it into one course. If you're ready to make money, hustle, and get away from that soul-sucking job you hate, now is the time.


Are you ready to start your freelance career but feel overwhelmed with all the tech setup?

You know Upwork has the clients you want to work with - but you don't know how to get noticed.

If you've ever used a freelance job board or service before, you know it can be challenging to:

  • Find the right jobs for you, while not getting lost in the array of bad opportunities
  • Set up your profile for maximum visibility and success
  • Get the ball rolling with a new client to increase your chances of getting paid and having repeat relationships
  • Discover which clients are the ones to avoid
  • Figure out how to deal with problems like unreasonable clients or disputes

But it is possible for you to make a killing on the site if you follow my strategies!

You just need a little guidance on how to set up your profile to stand out in the crowded freelance market, identify good and bad leads, and work with clients effectively so that they keep coming back for more.

And that's where I come in.

If you're thinking that there's no way you can pull this off as a totally new freelancer or Upworker, you're wrong. Let my story show you just how you can go from zero to hero pretty quickly.


What Others Have to Say About Laura's Upwork Advice:

"I had four employers on Upwork find and reach out to me for interviews within three days of updating my rate and profile." - Jessica N.

"Using the selective criteria you suggested, I landed the first job I bid on!" - Rachel F.


Psst... if you haven't grabbed your free guide to Upwork, snag it here - you'll get a special coupon!


This course is for you if...

• You're totally new to Upwork

• You're an established freelancer but never had much success on Upwork

• You're bidding on Upwork but not getting any bites

• You've never landed a job on Upwork


This course is NOT for you if:

• You're not willing to do the work (Sorry, watching my videos alone does not guarantee money appearing in your bank account!)

• You're not critical or self-reflective at all (If you tell me your profile, pitch, work, and process are all perfect yet you're not booking business... there's a problem.)

You're already making six figures on Upwork


Your Instructor


Laura Pennington
Laura Pennington

I'm Laura Pennington, a 5-year veteran of the freelance market.

In this course, I take you by the hand and show you step-by-step how to create your profile to show up in client searches, write proposals that get noticed, and wow your clients so you can build referrals and testimonials.

These are the exact same steps I used to match my full-time income just three months after joining Elance.

And now that they have merged with Odesk, the possibilities for you on Upwork are endless, once you get it set up correctly.


"Laura’s Upwork course has been an absolute godsend for my business. It is very detailed and goes over the complete process from your profile to submitting a proposal. She truly leaves no stone unturned. In addition, her personal support and willingness to help is unmatched. She takes the time to answer questions, which is so helpful on many days when you feel overwhelmed, or just unsure of your next move. All in all, if I could rate this course as well as the go-to freelancing expert, she would get more than an A+! If you are still on the fence about this course, please don’t be! I can’t thank Laura enough for her support, and I can assure you, if you are looking for an Upwork course, this will be the best decision you can make!"

- Jake Reynolds

"Wow! Your course works! After watching the course videos and following your tutorial, I was offered my first contract paying me $270 within two weeks of starting as an Upwork Freelancer! The company has now offered me two more contracts. This is just the start too! I wouldn't have known where to begin if it hadn't been for your course! Thank you so much Laura!"

- Jaymie, www.MARCKyourWorld.com

I created this program after hearing from so many freelancers that they didn't know where to begin on Upwork.

What I realized was that too many freelancers were staying only at the surface level, and sending in cookie-cutter proposals.

It's no wonder potential clients were too skeptical to hire!

Others simply get overwhelmed and give up after they've made an initial effort but haven't been able to book clients. That was the case for one freelancer I worked with who had not booked one job in her 24 months on the site. Three days after implementing my advice, she landed her first two clients!

After you join this program, you'll have immediate access to the course materials listed below so you can turn your basic freelance profile into a client-attracting machine.

Class Curriculum


  Dealing With Problems on Upwork
Available in days
days after you enroll
  Course Recap Checklist
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
Due to the instant delivery afforded by this program, no refunds are offered. If you have questions about whether this course is right for you, please contact me at info@betterbizacademy.com.

Imagine

Imagine if just one week from now you...

  • Had 2-3 (or more!) freelance clients who you loved working with
  • Were paid fairly and on time for the work that you do
  • Had a clear marketing plan that allowed you to make the most of your time
  • Had a profile that works as much as you want it to

Get started now!